Doubling down: Summer development tips
Even with many of your donors traveling or taking time off, summer is not the time for stewardship and fundraising to move to the back burner. Especially because endowment gifts and complex charitable giving structures take time to establish, mid-year presents an excellent opportunity to double down on development efforts.
For example, always remind your donors to give appreciated stock instead of cash. Absolutely it feels like you are a broken record! You mention the benefits of giving appreciated stock all the time in your donor communications. But it really can’t be overstated. Donors are so tempted to reach for the checkbook for charitable giving, even when they are making a gift to your organization’s endowment fund at the Putnam County Community Foundation (PCCF).
Emphasize to your donors that not only will transfers be eligible for a charitable deduction at fair market value (if the donor held the shares for more than one year), but also your organization won’t pay income tax on the capital gains. This means the donor will be making a much bigger gift than if the donor had sold the stock, paid the tax, and supported your organization out of the proceeds.
PCCF is always happy to help you process gifts of appreciated stock, especially when a donor wants to give a large block of a single stock to support your organization as well as others.
And keep talking about QCDs! Donors who are 70 ½ or older absolutely must consider giving from an IRA. Certainly you mention this a lot in your discussions with donors, but sometimes donors are not ready to hear it, especially if they are on the cusp of reaching 70 ½ but aren’t there yet. They will listen differently when they’ve actually hit the age. As you know, a QCD allows a donor to direct $105,000 from an IRA to your organization, penalty-free. If a donor is subject to the rules for Required Minimum Distributions (RMDs), QCDs count toward those RMDs. That means the donor can avoid income tax on the funds distributed to charity. PCCF is happy to help you work with donors and their advisors to determine whether a QCD is a good fit to help maximize charitable giving.
Your endowment: Helpful language to engage donors
Your donors are likely very familiar with the term “endowment,” but they might not know how it works or how important it is to help sustain your mission for the long term. If you’ve established your organization’s endowment fund at PCCF, we’re happy to help you communicate the benefits of endowment gifts to interested donors who may be new to providing this type of support.
For example, you can include language in your communications along these lines:
“Endowment” is the word often used to refer to a designated pool of assets that are invested by and tracked separately such that a modest portion (usually based on a percentage) of the assets are distributed each year for charitable purposes, and the rest of the assets remain invested to grow in perpetuity. This growth, in turn, helps the endowment provide even more support each year to our organization.
And this:
Our organization has established its endowment fund at PCCF, where the team is experienced at managing the accounting, investment, and distribution aspects of endowment funds. Working alongside PCCF, our board and staff are committed to keeping a finger on the pulse of our community’s greatest needs and maintaining a deep understanding of how our organization can meet those needs now and well into the future when priorities emerge that simply could not have been predicted. Distributions from our endowment fund are reviewed and approved by an independent board of directors to ensure that they fulfill our organization’s mission-focused goals for establishing the endowment in the first place.
And this:
When you support our endowment fund through gifts of stock, bequests in your will, beneficiary designations on your retirement plans, or even gifts of real estate and other complex assets, you are helping pave the way for our organization’s long-term stability to continue to improve the quality of life in our region. What’s more, we can work with you and your advisors to structure endowment gifts that meet your own estate planning and tax objectives.
As always, please reach out to the team at PCCF for ideas about growing your endowment. We are here for our community, and we are here for you!
Trends worth watching
The team at PCCF is committed to keeping an eye out for trends and developments that impact charitable giving and your ability to raise funds for your organization’s mission.
Here are three developments you’ll want to track:
- Although you and your donors certainly anticipate that your organization will thrive for years to come, there is no crystal ball. Sometimes, the unexpected happens and the viability of a nonprofit organization is threatened or called into question. It is especially important to consider these issues when planning for large endowment gifts. That’s why so many nonprofit organizations consult PCCF about how to structure donors’ endowment gifts to ensure that the mission is served, regardless of what might happen to a particular entity. Please reach out as you work with your donors on major bequests. We can help ensure that both the donor’s intent and your mission are served across generations.
- Be prepared to help donors with planning issues to address the anticipated changes to the estate tax exemption at the end of next year. The estate tax exemption is the total amount a taxpayer can leave to family and other individuals during their life and at death before the hefty federal gift and estate tax kicks in–is scheduled to drop, rather precipitously, after December 25, 2025. For 2024, the estate tax exemption is $13.61 million per individual, or $27.22 million per married couple, an increase over 2023 thanks to adjustments for inflation. Later this year, the IRS will issue inflation adjustments for 2025. For 2026, without legislation to prevent it, the exemption is scheduled to fall back to 2017 levels, adjusted for inflation, which would roughly total $7 million per person. That is quite a drop! This means a lot more people–including many of your donors–could be subject to estate tax in the not-too-distant future. The team at PCCF is happy to help develop strategies for maximizing endowment gifts as the sunset draws near. Please reach out!
- You’ll want to pay attention to the latest fundraising statistics, simply to be aware of what’s going on in the nonprofit sector overall. For example, while the number of new donors is up, donor retention rates continue to suffer. This does not need to be the case, however, for your organization; strong donor stewardship practices can significantly increase donor retention and even increase large gifts to your endowment. Please reach out to PCCF for ideas on how to grow your endowment fund.
Thank you, as always, for the opportunity to work together! It is our honor to be your partner in philanthropy and community impact.
This blog is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.